real estate newsletters

Producing a real estate newsletter is an effective way to fortify customer relationships and build a name for your realty or investment business. Newsletters are an excellent venue for delivering information about houses for sale and offering solutions to problems buyers and sellers often encounter.

There are many ways to produce a real estate newsletter. Most people find it easiest to signup with companies that provide newsletter templates and email delivery services. Others produce simple newsletters sent directly from their email account.

Real estate professionals ought to spend time comparison shopping for newsletter providers. Those who are just getting started or are on a tight budget can take advantage of free newsletter publication services like Mailchimp and Bravenet.

What’s nice about these providers is they offer the option to upgrade to paid service at a later time. This is very helpful because there is no need to transfer subscriber lists to a different service provider.

The drawback to using no-cost services is there aren’t many options offered for customizing templates or content. Additionally, free services usually don’t include extra benefits like autoresponder services, email marketing tracking, or email marketing API.

Newsletter publishers that want to add more pizzazz and have better control over their publication ought to look into using paid newsletter services. A few of the more affordable, yet very popular, include My Newsletter Builder, Constant Contact, and Aweber.

Each of the above has been providing email marketing tools for several years and has earned a good reputation within the industry. They often add new tools and services which help real estate professionals promote their company on a wider scale.

It’s important to develop a newsletter marketing plan to figure out the type of information you’ll be providing and the type of tools you’ll need to accomplish your goals.

It is imperative to consider what sort of information subscribers desire. Performing market research will help publishers understand the needs and wants of their target audience so they can deliver content-rich newsletters that subscribers want to read and share with others.

Finally, publishers will want to establish a publication schedule. One of the biggest mistakes business owners make is to send out newsletters on a random basis. People like consistency and prefer to know the exact date they can expect to receive the information in their inbox.

Producing content on a regular basis is an obstacle that practically every real estate professional struggles with. One solution is to hire freelance writers to produce original real estate articles. Another is to obtain content from article directories.

Businesses that provide electronic newsletters must abide by regulations of the CAN-SPAM Act and Federal Trade Commission. The FTC has specific guidelines pertaining to advertising disclosures, while CAN-SPAM has seven conditions which involve the way that services and products can be promoted.

Advertising disclosures are needed to let subscribers know about paid connections with advertisers. As an example, if an investor is an affiliate for a real estate investing course and is paid a commission from sales they generate, the information must be provided in the newsletter, as well as any place else the product is offered for sale.

Developing a plan and taking time to learn about the various real estate newsletter service providers can help publishers obtain a higher return on investment. Using a reputable service will ensure subscribers receive the publication and help publishers retain and expand their subscriber base.

Offering a []real estate newsletter is an effective way to share information about your company while improving customer relations. Learn more ways to promote your brand from California real estate investor, Simon Volkov at []

real estate flyers

A real estate flyer is a helpful tool for real estate investors who want to set their houses apart from the competition. An effective flyer can make your house more attractive to potential buyers, but a bad flyer may turn away potential buyers. So what’s the difference between an effective flyer and a bad flyer? Over the years, I struggled with how to create an eye-catching, memorable flyer that buyers loved. After a lot of trial and error, I found out what works best. In fact, many buyers have complimented me on my flyers at my closings. Now, I am going to share this secret weapon with you. There is a formula for creating an effective flyer. The key ingredients are:

1) Sell the dream

Don’t just sell the house, sell the dream of home ownership. Far too often, sellers feel compelled to create over-complicated flyers that overwhelm buyers with too much information. You don’t need to do that, nor do buyers want to be inundated with details about your house. When people buy houses, it’s an emotional decision. You should tap into that by giving buyers emotional imagery of what it would be like to own the home. For example, include images that make people feel good about owning a home such as flowers, children, puppies, or white picket-fences. These pictures are truly worth a thousand words and convey more to potential buyers than any detailed description ever could.

2) Include lots of photos

Buyers usually see dozens of homes before they decide to buy. So it’s important to help them remember your home. Once again, instead of listing every detail, show them what they’re getting. You can accomplish this by inserting as many photos as you can on the front and back of a two-sided flyer. Make sure your photos are high-quality shots taken with a brand name digital camera. Also, include a fancy border around each photo to give the photos extra appeal.

3) Give brief descriptions

While you may have renovated the entire house from top to bottom, buyers won’t take the time to read everything you list unless they are ready to make an offer. If your renovation is extensive, create a separate “list of features and amenities.” However, a flyer should offer an eye-catching glimpse of your home. Once again, sell the dream. If your master bedroom has a nice master bath with a Jacuzzi tub, describe how nice it will be when the buyers can soak it up after a long day. If there’s a park nearby, describe how nice it will be to socialize at the park and meet their neighbors. If the backyard offers a great gardening area, describe how buyers can use the generous gardening space to plant their own vegetables. Whatever the features are, give them an emotional benefit.

4) Write a personal message to the buyer

Far too often, real estate investors are depicted as opportunists out to make a quick buck. Not to mention, there are far too many fly-by-night investors that do “splash and dash” sub-par rehabs, leaving buyers with potential problems down the road. Diffuse these negative stereotypes by writing a short, personal message directly to potential buyers. Show them that you care. Explain that you’re a credible, seasoned investor who pays attention to detail. Assure buyers that your renovations are done by licensed contractors who use quality materials. If you show buyers how proud you are of the home, your enthusiasm will be contagious.

5) Use quality paper

Once you’ve created a great looking flyer, the last thing you want to do is print it on cheap paper. Buy some quality thick stock paper from Kinko’s or Office Max. Before you print a large quantity, run a few test prints to ensure the paper you are using absorbs the colors in your flyers well. Sometimes, a bad choice in paper can lead to images that look blurry or faded. Once you find some quality paper that works well, print about a hundred flyers. Leave about half in the house in a flyer stand (for showings) and about half in a flyer box in the front of the house (for people who drive by the home).

Once you have a template for a great flyer, you can simply replace the photos and modify the descriptions. Remember, people are emotional creatures. Sell them on the dream of home ownership and your flyers will do wonders to help you sell your houses.

Alex Everest, Founder and President of Deal Maker Library ( ), is a nationally known real estate investor, author, speaker, and advisor from Minneapolis, Minnesota. He specializes in the areas of wholesaling, rehabbing, owner financing, and land trusts for residential real estate. Since 2004, Alex has been involved in over 300 real estate transactions totaling more than $45,000,000 in market value in which he negotiated, bought, and sold properties in need of rehabilitation.

Alex earned a Bachelors of Science in Business from The University of Minnesota in 1999. He is also an associate member of the American Bar Association. Alex has authored books, home study courses, and published articles on the topic of real estate investing.

Alex’s unique front-line real estate investing experience in hot and soft markets brings a fresh new perspective to real estate investing education. As a result, Deal Maker Library is one of the country’s fastest growing real estate investing education companies. It provides educational products and services to beginner and experienced real estate investors in the United States and Canada.

Real Estate Flyer Template – Top Reasons For Using

In difficult real estate markets (such as today’s market), it’s crucial for agents to lean out their marketing costs, yet at the same time, improve their brand identity and become efficient and well-known as an agent.

One of the best ways to do this is by utilizing real estate flyer templates when creating marketing for their property listings. Real estate flyer templates are pre-designed marketing flyers, which agents open in an editing program like Microsoft Publisher or Adobe Photoshop, insert their property’s photos and description, then save and print for use in open houses and for various marketing efforts. Here are the top five advantages to using real estate flyer and brochure templates:

1. Unlimited Use – A successful top producing agent is constantly looking to promote their “just listed” or “just sold” listings. What better way to create marketing material then to have your own flyer template?

As soon as you list a property, just load up the template, drop in the photos and description text, and you’re set. Then, after you sell the property, simply load up the “just listed” template, change it to “just sold,” and change the price to the sale price. Now you have an excellent marketing flyer that you can distribute to your farm area to gain credibility and show off your latest sale.

2. Consistent Brand Image – A key characteristic of a top producing agent is familiarity. All of the top agent’s marketing material has a consistent design theme, a certain “look” that differentiates them from other agents in the area.

Agents that use plain flyers don’t create that signature brand image that the well known agents have. Consistently using a specific high-quality flyer template that is unique can help prospects in your area associate that look with you and allow you to cultivate a strong and recognizable brand image.

3. Lower Marketing Cost – Many agents invest large amounts of money each month for marketing services and programs only to end up not using them because they are just too complicated or time consuming. Other agents end up hiring designers or marketing assistants to help them organize and implement their marketing campaigns, which is also very costly. Using flyer templates, agents pay a one time upfront fee for the templates (often less than the price of one hour or work by a designer) and are able to use that template for the rest of their real estate career without incurring anymore design fees.

4. Easy Printing – Printing can be a major source of headaches for an agent, especially if they are trying to do it all themselves.

Worrying about bleed lines, file formats, and document sizes is not an agent’s specialty. The good thing about professionally created real estate templates is that the printing specifications are built into the template and are, therefore, already taken care of. Simply update the template with new photos and text each time you use it, and send it off to your print shop (or your own printer).

By using the same template each time you print, you can get any print discrepancies taken care of the first time you use that template, then just save it and re-use it over and over again. This helps you maintain consistent print settings which allows for easy and hassle free printing.

5. Fast Speed of Implementation – Another key characteristic of a top producer is speed.

Agents that consistently get new listing are fast with everything they do. Many times these top producers have a team that they delegate marketing and administrative work to, which allows them to get more things done quicker. If you don’t have your own team to help you, you can still match these top producers in speed by creating your own efficient marketing system using pre-made flyer templates. Once you get a new listing, take the photos and load them into your brochure template, and get them printed.